Watched a ProductCon talk recently which touches on this. The presenter broke down the approach by talking about the different types of revenue a product team can contribute to. The obvious one is growth revenue (new feature = new revenue). But an important one is also margin revenue; aka doing things more efficiently will mean higher margins for the business.
Often there lies the ‘unsexy’ work. And there lies a _lot_ of value/money, too.
And in some cases also "expansion"! It is very common for companies to have clients who can serve as a bridge to other clients (this happens a lot with large groups with many subsidiaries). The right features, even without glamor, can help expand the product to other places.
Watched a ProductCon talk recently which touches on this. The presenter broke down the approach by talking about the different types of revenue a product team can contribute to. The obvious one is growth revenue (new feature = new revenue). But an important one is also margin revenue; aka doing things more efficiently will mean higher margins for the business.
Often there lies the ‘unsexy’ work. And there lies a _lot_ of value/money, too.
Exactly the point we were looking to touch Alex!
And in some cases also "expansion"! It is very common for companies to have clients who can serve as a bridge to other clients (this happens a lot with large groups with many subsidiaries). The right features, even without glamor, can help expand the product to other places.